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Dr. Frank Wood

Key West SunsetDr. Frank Wood
Faculty, Business Administration
Program Director, Business Administration
5901 College Road, Room C-215
Key West, FL 33040
Phone:  305-809-3287
Curriculum Vitae



Doctor of Business Administration
Huizenga School of Business and Entrepreneurship
Nova Southeastern University - Fort Lauderdale, Florida
Dissertation: The Influence of Residency on Motivations toward Philanthropy:  A quantitative study  using factor analysis and structural equation modeling/partial least squares

Master of Business Administration, Marketing concentration
Stetson School of Business (AASCB)
Mercer University - Atlanta, Georgia

Bachelor of Business Administration, Marketing major
Stetson School of Business (AASCB)
Mercer University - Atlanta, Georgia 

Educational Philosophy

The role of education is not only to provide students with foundational knowledge, but also inspiration for new ideas. This can be accomplished by creating a learning environment that values individuality and character, promotes self-confidence, and fosters global understanding.  Building on academic theory and practical “real world” application, this belief also teaches learners how to build their own personal bridges from what “is” to what “can be”.   My personal goal for students is that they enter the business world as critical thinkers who will continue to engage in ongoing learning, continue to improve their skills, and contribute to personal and economic growth in an entrepreneurial spirit.  

Teaching & Scholarship

  • ECO 2013 Macroeconomics
  • ECO 2023 Microeconomics
  • ENT 1000 Entrepreneurship
  • GEB 1011 Introduction to Business
  • MAN 2021 Management Concepts
  • MAR 2011 Principles of Marketing
  • MKA 2621 Business of Diving

Professional Activities & Affiliations


  • American Marketing Association
  • Academy of Marketing Sciences
  • American Academy of Advertising


  1. Wood, Frank (2009) The Role of Corporate Identity to Attract Gay and Lesbian Consumers, presented at  the 2009 Annual Conference of the Academy of Marketing Science, Baltimore, Maryland.
  2. Wood, Frank, Griffin, T., Chavez, J. (2009) Market Entry Timing in Previously Closed (Communist)  Markets:  A Model to Analyze U.S. Companies in the Czech Republic, published in the  proceedings of Academic Conference of the Intellectbase International Consortium, Las Vegas,  Nevada.
  3. Wood, Frank (2010) Presented two faculty professional development sessions for FKCC: The psychology  of learning and a QEP overview.
  4. Wood, Frank (2011) The Concierge Economist: Price Elasticity of Demand of Hotels in Resort Markets  during Recessionary Cycles – complete for submission.

Current Projects & Interests

In addition to teaching, Frank is also the Executive Director of Performing Arts Centers for Key West, Inc., the non-profit organization responsible for the operation and programming of Tennessee Williams Fine Arts.  Over the past decade, he has developed and continues to manage, the Keys’ premier internet ticketing service for events in Key West and the surrounding islands.

Scholarly and educational interests include the development of the Hospitality and Tourism Management initiative at FKCC.  His research agenda focuses on tourism and philanthropy topics, with a emphasis on economic , marketing, and consumer behavior questions.